Task 2: What are social media tools?
Five types of Social Media tools are as follows :
1. Social Networking
2. Photo Sharing
3. Video Sharing
4. Interactive Media
5. Blogging/Community Building.
1. Social Networking
Social networking applications had been used by many people to connect and interact with others in different ways and platforms such as Facebook, Twitter, LinkedIn. Lots of business use Facebook which links to their business website for advertise their business profiles, menu details, promotions strategy and get reviews from facebook users as well.
Companies also can use Twitter to post about company updates, respond to customer questions , retweet positive customer feedbacks while LinkedIn is mostly emphasizes to career-related networking.
2. Photo Sharing
One of photo sharing applications is Instagram. Instagram has been used by influencer marketing to campaigns , advertising e-commerce due to its highly visual feed layout which can post photos followed by a caption. Instagram basic users can only share links in their bio as Instagram doesn't allow lonk sharing directly in the post .
3. Video Sharing
Youtube is one of the most popular video sharing applications with bigger audience base around the world compare to Vimeo which is American community driven ( with headquartered in New York City ). Youtube also had been used as opportunities for advertisers and as influencer as well.
4. Interactive Media
Interactive Media application like Snapchat and TikTok include musical overlays and interactive games . Both application allows users to have a various interactive features on the top of photosharing and videosharing. TikTok had been used to create short dance, lip-sync, comedy, and talent videos.
5. Blogging/Community Building
Blogging applications such as Reddit and Tumblr are helpful to encourage users to post discussion about interesting topics , memes , events and publish them in their blog and see how others users respond with their commentary.
